PRIVACY POLICY
Your privacy is important to us.
This privacy policy outlines how we collect, use, and share your personal information when you use our services (“Services”). “We” and “us” refers to ZBiotics Company and any of our corporate affiliates and partners. This privacy policy applies to customers, marketing newsletter subscribers, and website visitors. This privacy policy does not apply to data that is not personal data, including anonymous, de-identified, or aggregated data, even when such data has been derived from personal data.
What Personal Information We Collect & Why
Personal Data or Personal Information (PI) is information that relates to you, your household, or one of your devices.
We collect your information, such as name, email, phone number and address, when you contact us by email, SMS, social media, phone or at events.
When you visit our website we collect information about your internet or electronic activity (such as where you clicked and how long it took) and IP address.
When you subscribe to and receive our marketing newsletter emails, we collect your name and email address. We also collect certain information about your internet or electronic activity regarding our marketing emails, such as if you open the email and if you click any links within the email.
When you create a login and purchase our product, we collect your name, email address, phone number, postal address, and commercial information (your purchase history with us) and credit card or debit card number when you pay us.
We may use the information we collect to create inferences about how likely you might be to purchase our product.
We may occasionally view public social media profiles to gather information about our customers. A public social media profile may include protected class information such as age or gender. We use this information for internal purposes, in order to improve our own marketing efforts.
We collect this information for the following purposes:
Provide services
- Process transactions with you, authenticate you when you log in, and operate and maintain the Site
- Communicate with you about our Products , including confirming your purchases, responding to your support requests
- Provide customer support to resolve technical issues you encounter, to respond to your requests for assistance, to analyze information, and to repair and improve the Services
Marketing
- Email newsletter subscribers with updates on product features
- Provide retargeted advertising
Internal Research
- Analyze user activity data to determine where we need to improve user and customer experience
Detect security incidents
- Verify accounts and activity, monitor suspicious or fraudulent activity and identify violations of Service policies
Where We Collect Personal Information From
We collect personal information from you when you sign up for our mailing list, create an account, or interact with us through our website, phone, social media or email. We use cookies and similar tracking technologies to collect this information on our website, mobile application, and via email. Additionally, we collect your IP address from your internet service provider.
We may occasionally view public social media profiles to improve our marketing efforts.
How We Share Personal Information
We use service providers and other third party services to help perform essential business functions on our behalf. We do not share any information unnecessarily, and we carefully review the privacy policy of each service provider and third party to make sure your information is protected.
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What We Share
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Who We Share It With (by category)
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Children’s Privacy
ZBiotics will never knowingly collect (or sell) the personal information from minors. Our website is not intended or developed for children or minors under the age of 16.
Data Retention
We retain all customer records such as purchases, and support tickets. Requests to fulfill rights as described below will be retained for at least 24 months.
Your Rights
You may exercise certain consumer rights under the California Consumer Privacy Act (CCPA) by filling in this form. Your CCPA rights are described below.
Right to Know
You have the right to request information regarding the categories and specific pieces of personal information we have collected about you, as well as the sources of that information, the business purpose for collecting it, and what types of third parties we share or sell it with.
If you make a request more than twice in a 12-month period, you may be required to pay a small fee for this service.
Right to Deletion
You have the right to request that we delete any of your personal information. We will delete any personal information that is not critical to the normal business operation from our records and direct all of our service providers to do the same.
We consider data to be critical to our business operation if they are used to:
- Provide goods or services to you
- Detect and resolve issues related to security or functionality
- Comply with legal obligations
Do Not Sell My Personal Information
We do not sell any information that identifies you, such as your name or contact information. However, we do ask advertisers to collect information from website visitors in order to advertise our services to them after they visit our website. This is called “retargeted advertising.” Under the CCPA’s broad definition of what it means to “sell” personal information, this form of advertising may be considered a “sale” of your information. The only information provided to the advertisers is your IP address, your activity while on our website, and information about your device (such as the name and model number of your device). If you do not want us to provide this information to our advertisers, you may opt out here:
Right to Non-Discrimination
If you exercise your consumer rights:
- We will not deny goods or services to you
- We will not charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties
- We will not provide a different level or quality of goods or services to you
Authorized Agent
You may designate someone an authorized agent to make a request under CCPA on your behalf. You can do this by providing written permission to authorize an agent to act on your behalf; the agent will need to verify their identity with us. Agents authorized by power of attorney are exempt from having to provide written permission, but must show documentation that power of attorney has been granted.
We will deny a request from an agent that does not submit proof that they have been authorized by you to act on your behalf.
Request Verification
Use the email address associated with the personal information we have collected about you to make your request. If you no longer have access to that email address, you will need to verify your identity through another piece of information we have collected about you, such as your phone number via SMS or voice call, or your address through mail.
If you have purchased our product in the past, we may ask you to confirm two to three pieces of behavioral data in order to verify your identity.
If we cannot verify your identity, we cannot fulfill requests to exercise any rights accorded to you by CCPA.
Contact
Please email us at privacy@ZBiotics.com if you have any questions or concerns.
Information for California Residents
This section provides additional information for residents of California under the California Consumer Privacy Act (CCPA). The terms used in this section have the same meaning as in the CCPA. This section does not apply to information that is not considered "personal information," such as anonymous, deidentified, or aggregated information, nor does it apply to publicly available information as defined in the CCPA.
Personal Information Collected in the Last 12 Months
We collect the following categories of personal information about Customers:
- Personal Identifiers, including name, email address, postal address, and telephone number
- Online Identifiers, including unique personal identifier, device identifier, IP address, and online identifier
- Internet Activity, including interactions with websites, apps or ads and email open and click-through rates
- Commercial and Financial Information, including purchases and credit card or debit card number
- Geolocation data
- Audio information
We collect the following categories of personal information about Newsletter Subscribers:
- Personal Identifiers, including name, email address, postal address, and telephone number
- Online Identifiers, including unique personal identifier, device identifier, IP address, and online identifier
- Internet Activity, including interactions with websites, apps or ads and email open and click-through rates
We collect the following categories of personal information about Website Visitors:
- Personal Identifiers, including name, email address, postal address, and telephone number
- Online Identifiers, including unique personal identifier, device identifier, IP address, and online identifier
- Internet Activity, including interactions with websites, apps or ads
Sources of Personal Information
We collect personal information about Customers from the following sources:
- You (the consumer)
- Other Consumers
- Data Analytics Providers
- Ad Networks
We collect personal information about Newsletter Subscribers from the following sources:
- You (the consumer)
- Other Consumers
- Data Analytics Providers
- Ad Networks
We collect personal information about Website Visitors from the following sources:
- You (the consumer)
- Data Analytics Providers
- Ad Networks
Business or Commercial Purposes for Collecting Information
We collect personal information about Customers for the following business purposes:
- Provide Products or Services
- Sales and Marketing
- Short-Term Transient Use
- Audit Current Interactions
We collect personal information about Newsletter Subscribers for the following business purposes:
- Sales and Marketing
- Short-Term Transient Use
- Audit Current Interactions
We collect personal information about Website Visitors for the following business purposes:
- Sales and Marketing
- Audit Current Interactions
Information Disclosed for Business or Commercial Purposes in the Last 12 Months, and Categories of Parties Disclosed To
Customers
| Personal Information Disclosed | Category of Party |
|---|---|
| Personal Identifiers, including name, email address, postal address, and telephone number | Ad Network, Business Operations Tool, Commerce Software Tool, Service Providers |
| Online Identifiers, including unique personal identifier, device identifier, IP address, and online identifier | Ad Network, Data Analytics Provider, Sales & Marketing Tool, Service Providers |
| Internet Activity, including interactions with websites, apps or ads and email open and click-through rates | Ad Network, Sales & Marketing Tool, Service Providers |
| Commercial and Financial Information, including purchases and credit card or debit card number | Ad Network, Business Operations Tool, Commerce Software Tool, Payment Processor, Sales & Marketing Tool, Service Providers |
| Geolocation data | Service Providers |
| Audio information | Service Providers |
Newsletter Subscribers
| Personal Information Disclosed | Category of Party |
|---|---|
| Personal Identifiers, including name, email address, postal address, and telephone number | Ad Network, Service Providers |
| Online Identifiers, including unique personal identifier, device identifier, IP address, and online identifier | Ad Network, Data Analytics Provider, Sales & Marketing Tool, Service Providers |
| Internet Activity, including interactions with websites, apps or ads and email open and click-through rates | Ad Network, Sales & Marketing Tool, Service Providers |
Website Visitors
| Personal Information Disclosed | Category of Party |
|---|---|
| Personal Identifiers, including name, email address, postal address, and telephone number | Service Providers |
| Online Identifiers, including unique personal identifier, device identifier, IP address, and online identifier | Ad Network, Data Analytics Provider, Sales & Marketing Tool, Service Providers |
| Internet Activity, including interactions with websites, apps or ads | Ad Network, Sales & Marketing Tool, Service Providers |
Information We Sell and Categories of Third Parties Sold To
We do not "sell" personal information as commonly understood (exchanging information for money). However, for business and commercial purposes we share certain personal information with third party vendors, as disclosed below. This sharing of information may be considered a "sale" under the broad definition of selling in the CCPA. You may opt-out here.
Customers
| Personal Information Sold | Category of Party |
|---|---|
| Online Identifiers, including unique personal identifier, device identifier, and IP address | Data Analytics Provider |
Newsletter Subscribers
| Personal Information Sold | Category of Party |
|---|---|
| Online Identifiers, including unique personal identifier, device identifier, and IP address | Data Analytics Provider |
Website Visitors
| Personal Information Sold | Category of Party |
|---|---|
| Online Identifiers, including unique personal identifier, device identifier, and IP address | Data Analytics Provider |
Information We Share and Categories of Third Parties Shared With
We “share” certain personal information with third party ad networks for purposes of behavioral advertising, as disclosed below. This allows us to show you ads that are more relevant to you. You may opt-out of sharing here.
Customers
| Personal Information Shared | Category of Party |
|---|---|
| Personal Identifiers, including email address | Ad Network |
| Online Identifiers, including unique personal identifier | Ad Network |
| Internet Activity, including interactions with websites, apps or ads | Ad Network |
| Commercial and Financial Information, including purchases | Ad Network |
Newsletter Subscribers
| Personal Information Shared | Category of Party |
|---|---|
| Personal Identifiers, including email address | Ad Network |
| Online Identifiers, including unique personal identifier | Ad Network |
| Internet Activity, including interactions with websites, apps or ads | Ad Network |
Website Visitors
| Personal Information Shared | Category of Party |
|---|---|
| Online Identifiers, including unique personal identifier | Ad Network |
| Internet Activity, including interactions with websites, apps or ads | Ad Network |
CCPA Rights
Your CCPA rights are described below. You can make a Request to Know or a Request to Delete under the CCPA by submitting a Privacy Request at the top of this page, or by clicking here.
Right to Know
You have the right to request to know the following about the personal information we have collected about you in the past 12 months:
- the categories and specific pieces of personal information we have collected about you
- the categories of sources from which we collect personal information about you
- the business and commercial purposes for which we collect personal information
- the categories of third parties with whom we share the information
- the categories of personal information about you that we disclosed for a business purpose, and the categories of third parties to whom we disclosed that information for a business purpose
If you make a Request to Know more than twice in a 12-month period, we may require you to pay a small fee for this service.
Right to Delete
You have the right to request that we delete any personal information about you that you have provided to us. We will permanently delete from our records any personal information that is not necessary for our business operations and direct our service providers to do the same.
We consider information to be necessary for our business operations if it is used to:
- Complete an obligation to you that you have requested
- Detect and resolve issues related to security or functionality
- Comply with legal obligations
Right to Non-Discrimination
If you exercise your CCPA consumer rights:
- We will not deny goods or services to you
- We will not charge you different prices or rates for goods or services, including through the use of discounts or other benefits or penalties
- We will not provide a different level or quality of goods or services to you
Right to Opt-Out
You have the right to opt-out of the sale of your personal information.
You may opt-out of the "sale" of your information here.
Request Verification
Before we can respond to any CCPA requests, we will need to verify that you are the consumer who is the subject of the CCPA request. Verification is important for preventing fraudulent requests and identity theft.
The verification process depends on which type of request you make and how you make it. Typically, identity verification will require you to confirm certain information about yourself based on information we have already collected. For example, we will ask you to verify that you have access to the email address we have on file for you. If we cannot verify your identity based on our records, we cannot fulfill your CCPA request.
For a request that seeks specific personal information, we ask that you sign a declaration stating that you are the consumer whose personal information is the subject of the request, as required by the CCPA.
In some cases, we may have no reasonable method by which we can verify a consumer's identity. For example:
- If a consumer submits a request but we have not collected any personal information about that consumer, we cannot verify the request.
- If the only data we have collected about a consumer is gathered through website cookies (i.e., the consumer visited our website but had no other interaction with us), we are unable to reasonably associate a requester with any data collected; therefore, we cannot verify the request.
Authorized Agent
A California resident's authorized agent may submit a Request to Know or a Request to Delete under the CCPA by emailing us at privacy@zbiotics.com. Requests submitted by an authorized agent will still require verification of the person who is the subject of the request in accordance with the process described above. We will also ask for proof that the person who is the subject of the request authorized an agent to submit a privacy request on their behalf. An authorized agent that has power of attorney pursuant to California Probate Code section 4121 to 4130 must submit proof of statutory power of attorney, but consumer verification is not required.
If you have trouble accessing this notice, please contact us at privacy@zbiotics.com.
Contact Us
If you have any privacy-related questions, please send them to privacy@zbiotics.com.
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